Hackalogy Insights
Practical thinking on
AI, marketing, and
what actually works.
Written by Hendry and Shei Wah. Two founders with 30 years of real campaign experience across Singapore and Asia-Pacific. No theory, no fluff.
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AI Automation vs AI Agents: What's the Difference and Which Does Your Marketing Team Actually Need?
Most articles treat this as a binary. There are three tiers — rule-based automation, LLM workflows, and autonomous agents — and knowing which one applies to your team changes what you build, what it costs, and what to expect.
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Hendry Goh·9 min readThe Benefits of Coaching in Digital Marketing — And Why SME Teams Can't Afford to Skip It
The coaching principle that broke a 49-year Singapore sporting drought applies directly to how SME marketing teams build sustainable performance — with or without AI.
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Hendry Goh·6 min readGo Deeper
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