Practical thinking on
AI, marketing, and
what actually works.
Practical thinking on AI and marketing from the Hackalogy team. Built on 30 years of real campaign experience across Singapore and Asia-Pacific.
All Articles
Every article, in one place.
Singapore SME AI Adoption Is at 14.5%. Two-Thirds of SMEs Are Already Using AI Anyway.
IMDA says 14.5% of Singapore SMEs have adopted AI. DBS says 67% are already using it. Both are correct. The gap between structured adoption and informal use is the real story.
AI Productivity at Work Is Real. The People Who Benefit Know Their Job First.
Singapore's AI Council is pushing workplace AI adoption for good reasons. At Neo360, the pattern is clear: the productivity gains go to people who already understand their domain well enough to evaluate what the tool gives them.
Your Degree Didn't Make You Safe. Your Skills Will.
Degree holders now face Singapore's highest retrenchment incidence and re-enter the job market slower than diploma holders. MOM Q1 2026 data and what it means for marketing professionals building career resilience.
AI Automation vs AI Agents: What's the Difference and Which Does Your Marketing Team Actually Need?
Most articles treat this as a binary. There are three tiers — rule-based automation, LLM workflows, and autonomous agents — and knowing which one applies to your team changes what you build, what it costs, and what to expect.
The Benefits of Coaching in Digital Marketing — And Why SME Teams Can't Afford to Skip It
The coaching principle that broke a 49-year Singapore sporting drought applies directly to how SME marketing teams build sustainable performance — with or without AI.
Go Deeper
Have a specific marketing
challenge? Let's talk.
Every engagement starts with an honest conversation with a founder.
A 30-minute call with Hendry or Shei Wah. No junior staff.