Build an AI-powered
marketing team.
Train with practitioners.
Hands-on training across every major area of marketing, delivered by two practitioners with 30+ years of combined experience. We use AI ourselves every day on live client work, and every programme is built around your team, your tools, and your goals.
Why Train With Us
Not a course. A capability.
Real marketing, real AI
Every topic we teach comes from live client work. If it's in the curriculum, we've used it on a real campaign. Nothing from a generic course template.
Customised to your stack
We map every programme to your tools, team, and context. The training is built around your business, not someone else's.
Practitioners who teach
30+ years of combined experience actually doing this. Our frameworks come from real client work, not textbooks or courses.
What We Teach
AI embedded in every
area of marketing.
Eight disciplines, with AI built into how we teach each one. Modules can run standalone or as part of a custom programme.
AI Performance Reporting
Multi-channel reporting, automated interactive dashboards, and AI-assisted anomaly detection.
- ✓Multi-channel performance reporting
- ✓Automated interactive dashboards
- ✓Anomaly detection & narrative insights
AI in Media Buying
AI in ad platforms, campaign strategy, optimisation workflows, and human-in-the-loop buying agents.
- ✓AI in ad platforms (Meta, Google)
- ✓Campaign strategy & planning
- ✓Campaign optimisation workflows
- ✓Human-in-the-loop media buying agents
AI in SEO & AEO
Comprehensive AI-powered audits, strategic planning, and content planning for search and answer engines.
- ✓Comprehensive audits with AI
- ✓AI planning & keyword strategy
- ✓Content planning for SEO & AEO
AI Content Generation
Brand context management, multi-format content pipelines, and AI-driven content calendar automation.
- ✓Brand context management & voice
- ✓Multi-format pipelines (blog → social → email)
- ✓Content calendar automation
AI in Email & CRM
AI-driven segmentation, personalisation at scale, and predictive lead scoring for smarter lifecycle marketing.
- ✓AI segmentation & audience building
- ✓Personalisation at scale
- ✓Predictive lead scoring
AI in Social Media
Ideation agents, trend analysis, and AI-assisted community management for social-first brands.
- ✓Ideation & scheduling agents
- ✓Trend analysis & social listening
- ✓Community management assist
AI in CRO
AI-powered UX analysis, comprehensive conversion audits of marketing assets, and iteration workflows.
- ✓User experience (UX) analysis with AI
- ✓Comprehensive conversion audits
- ✓Iteration & testing workflows
Building an AI-Ready Marketing Team
AI tool audit, prompt governance, and embedding AI into your team's standard operating procedures.
- ✓AI tool audit & stack assessment
- ✓Prompt governance & guardrails
- ✓Embedding AI into team SOPs
All modules are customised to your business context, tools, and team skill level. Contact us to discuss your requirements →
Delivery Formats
How the training works.
Half-Day Workshop
3–4 hoursA focused session on one AI marketing discipline. Good for teams that want to upskill in one area or see whether a topic is a fit.
Best for: Exploratory sessions, focused upskilling
Full-Day Intensive
6–8 hoursMore depth, with hands-on exercises throughout. Teams leave with a working framework they can use straight away.
Best for: Skill-building, going deeper on a topic
Multi-Session Programme
4–6 sessionsSeveral weeks of training across multiple disciplines, with support between sessions. Built for teams that want to make a lasting change in how they work.
Best for: Team-wide capability, multi-discipline coverage
All formats are available in-person (Singapore) or remotely. Pricing on request — contact us to discuss.
Tailored to You
Built around your
business, not a template.
No two businesses have the same tools or team. That's why we always start with a conversation, not a catalogue.
We get clear on what you're already using, where your team is at, and where AI can actually help. Then we build the curriculum around that.
“You won't sit through slides built for someone else's business.”
How We Customise
We review your existing martech stack and tools
We assess your team's current skill level and gaps
We align the curriculum to your business goals
We deliver, debrief, and iterate based on team feedback
30+
Years Combined Experience
8
AI Marketing Disciplines
30+
Client Recommendations
100%
Customised to Your Team
What People Say
Trusted by marketers, educators,
and business leaders.
From the big picture to the minute detail, Hendry didn't miss them. He ensures that training objectives are clearly established and systematically carried out. His excellent spirit inspires others to trust him.
Esther Tee
Business Development & Marketing
Hendry is passionate, highly skilled and driven. His lectures are enjoyable with lots of insights, tips and tricks. He is great and flexible to work with. One could respect him and trust him easily.
Durga K
M.Sc., JA Canada
Mr. Goh was a knowledgeable lecturer who engages his students actively in case discussions. I thoroughly enjoyed the interactions and vibrancy of his insightful lessons.
Cheryl Lim
Growth & Partnerships · ex-Standard Chartered, EY, WPP
I would highly recommend anyone who wishes to learn about SEO, Google Tag Manager, Google Analytics or Google Ads to look for Shei! His classes and demos are practical and he made them easy to understand.
Yin Mei Kong
Marketing Communications Manager, Global Aftermarket
Shei's lessons were detailed, clear, and incredibly organised. If anyone were to ask me if there was someone I'd recommend to teach Marketing Funnels, SEO, SEM, GTM and Google Ads — Shei would be my first and only choice.
Tara Stewart
Campaign Strategist · Sales-Focused Marketing
Shei put a lot of hands-on experience in his teaching curriculum, which helped me a lot in my learning. After the module ended, he committed to guide us until the end of the year — and he really did.
Charlene H.
Senior User Researcher · ByteDance & TikTok
Get Started
Thinking about training your
team in AI marketing?
- ✓You'll talk directly with Hendry or Shei Wah, not a sales rep.
- ✓We'll take an honest look at where your team stands and what would actually help.
- ✓No obligation from the call. Just a real conversation about what's possible.
A 30-minute call with Hendry or Shei Wah. No junior staff.