Marketing
expertise.
AI-powered
execution.
We've spent 30+ years in marketing. When AI came along, we didn't just add it to our toolkit. We rebuilt how we work around it. Now we help SME marketing teams get results that used to take enterprise budgets and a much bigger team.
30+ years combined · Technology, Marketing & Education
30+
Years Combined Experience
5
Industries Covered
3
Service Lines
100%
SME-Focused
The Challenge
Most SME marketing teams
are using AI tools. Very few
are using them well.
The gap isn't the tools. It's the strategy and the people who know how to use them.
The Tool Trap
Most teams subscribe to AI tools expecting results to follow. But the tools don't come with a strategy. That part still needs to be built.
The Strategy Gap
Without a clear sense of where AI fits in your marketing, tools pile up and effort doubles. There's no shared system and no way to know what's actually working.
The Execution Deficit
AI campaigns don't run themselves. They need experienced marketers making judgment calls, checking the work, and adapting as things change. Most SME teams haven't built that skill yet.
How We Work Together
Three ways to work
with Hackalogy
Each service is built around a different kind of need. Whether you want to learn, build, or get guidance on where to start.
AI Marketing Training
Practical training from two marketers who use AI every day on live client work. Your team learns what actually works, not just what sounds good in a course.
The Marketing Brain
We build a custom Marketing Brain for your business, loaded with our strategies across every marketing channel. Your team runs it with our guidance, or we operate it for you.
AI Marketing Advisory
For marketing leaders who want a clear, honest view of where AI fits in their strategy, team, and day-to-day work.
The Hackalogy Difference
Experienced marketers
who understand AI.
Not the other way around.
Most AI marketing providers are either agencies that added “AI” to their brochure, or tech companies that don't really understand marketing. We sit somewhere different.
We're experienced marketers with 30+ years running real campaigns, who also understand AI well enough to know where it genuinely changes things and where it doesn't. That combination is hard to find.
Meet the Founders
Hendry Goh
Co-FounderDigital Marketing & AI Strategy
Hendry has 15+ years working across government, technology, and commercial sectors. His background in computer science and AI means he builds marketing strategies that hold up in practice, not just on paper.
Shei Wah Tan
Co-FounderDigital Marketing Strategist
Shei Wah has 15+ years running campaigns across e-commerce, education, and corporate marketing. He has an engineer's mindset and a marketer's instincts, and he cares about what the numbers actually say.
Hackalogy Insights
Latest thinking
from our founders
The Benefits of Coaching in Digital Marketing — And Why SME Teams Can't Afford to Skip It
The coaching principle that broke a 49-year Singapore sporting drought applies directly to how SME marketing teams build sustainable performance — with or without AI.
Client Feedback
What our clients say
Hendry excels in online lead generation and helping businesses monetise revenue streams. His strategic insight is exactly what our team needed.
Andrew Wee
VP Asia Pacific · RWDC Industries
From the big picture to minute detail, Hendry didn't miss a thing. Training objectives were clearly established and consistently delivered.
Ester Tee
Business Development & Marketing
Shei Wah was always ready to share his wealth of online expertise in SEO and SEM. Genuinely deep knowledge, clearly communicated.
Xuanbin Lin
Digital Marketer · Online Media Strategist
Get Started
Want to know how AI marketing
could work for
your business?
- ✓You'll speak directly with Hendry or Shei Wah, not a sales rep.
- ✓We'll give you an honest read on where AI can actually help your team.
- ✓No pitch, no obligation. Just a real conversation.
A 30-minute call with Hendry or Shei Wah. No junior staff.