HackalogyHackalogy

Our Story

Marketing expertise.
Built over decades.
Powered by AI.

Hackalogy was founded by two marketers with 30+ years of combined experience running real campaigns across government, technology, e-commerce, and education. When AI came along, we didn't add it to our brochure. We rebuilt how we work around it.

Hendry Goh
Shei Wah Tan

The Backstory

Most businesses don't have a shortage of AI tools. They have a shortage of experienced marketers who know how to use them strategically.

Hackalogy exists because we saw this gap clearly. Hendry and Shei Wah had spent their careers in marketing, working with SGX-listed companies, government projects, and SMEs across Singapore and the region. When AI tools started to genuinely change what was possible, we knew how to bridge the gap between the technology and real business results.

We built Hackalogy to give SME marketing teams what previously only enterprise budgets could buy: a strategic AI marketing capability that actually works.

Meet the Founders

The people behind Hackalogy

Hendry Goh

Hendry Goh

Co-Founder · Digital Marketing & AI Strategy

MSc Computer Science · NUS

  • MSc Computer Science · NUS
  • Former IDA Singapore Consultant
  • 15+ Years in Digital Marketing
  • Marketing
  • Technology
  • Government
  • Education
  • Consulting
LinkedIn

Hendry combines a graduate-level understanding of computer science and AI with 15+ years of hands-on digital marketing work. That combination is genuinely unusual.

Before Hackalogy, Hendry consulted for IDA Singapore and worked across government, technology, and commercial clients, building campaign strategies, lead generation systems, and marketing frameworks.

He builds marketing systems designed to scale, not short-term tactics. At Hackalogy, Hendry leads AI strategy, training curriculum design, and client consulting.

“Hendry excels in the areas of online lead generation and helping businesses to better monetise their revenue streams. He adopts a systems-based approach to business, which makes it easy to scale and grow.”
Andrew WeeSenior Vice President Asia · RWDC Industries
“Hendry has been an immense help and support towards the organisation I represent. His industry experience enabled my team to put strategy into action, reaping very tangible and positive outcomes.”
Benjamin T.MBA · Professional & Continuing Education, L&D
“He and his team have done wonders. I'd be happy to answer any questions about the exceptional Hendry Goh.”
Dominic SiowCEO · EQ Strategist · Bestselling Author
Shei Wah Tan

Shei Wah Tan

Co-Founder · Digital Marketing Strategist

BEng Mechanical Engineering · NTU

  • BEng Mechanical Engineering · NTU
  • Ex-NTUC Learning Hub
  • 15+ Years Digital Marketing
  • Marketing
  • E-commerce
  • Education
  • Corporate Training
LinkedIn

Shei Wah is the person who turns strategy into results. With 15+ years running campaigns across e-commerce, education, and corporate training, he has an instinct for what the numbers are actually saying.

His engineering background gives him an edge most marketers don't have. He builds campaigns the way you'd build a system: clear inputs, measurable outputs, no wasted effort.

At Hackalogy, Shei Wah leads campaign execution, analytics, and done-for-you agency engagements.

“Shei Wah is amazing at what he does! In the most incredible way, he was able to take my website ranking back from the 25th page to the 1st page in less than 8 months!”
Jacky LimFounder · Adæpt™ · Sales Leadership Coach
“Shei Wah delivered the goods — practical, sensible, data and results driven, in a way that seems increasingly rare in this industry. I could highly recommend Shei Wah.”
Dr. John O'Shea, MDConsumer Health Entrepreneur
“Shei Wah worked for me for 2 years and I'd highly recommend him. His in-depth knowledge of the digital space combined with strong commercial acumen make him an asset for any company.”
Richard RoweMarketing Strategy Director · managed Shei Wah directly

30+

Years Combined Experience

5

Industries Covered

30+

Client Recommendations

100%

SME-Focused

How We Think

The principles behind how we work.

Strategy first, tools second

We look at your marketing fundamentals before recommending anything. A good strategy made better by AI works. A weak strategy made faster by AI still produces weak results.

Marketers who understand AI

We're not a tech company that dabbles in marketing, or an agency that added "AI" to the brochure. We understand both sides, and that combination is actually rare.

Practitioners, not theorists

Every framework we teach and every campaign we run is tested against real outcomes with real clients. We don't teach theory.

Client Feedback

Trusted by marketers, educators, and business leaders.

Hendry
From the big picture to the minute detail, Hendry didn't miss them. He ensures that training objectives are clearly established and systematically carried out. His excellent spirit inspires others to trust him.
Esther TeeBusiness Development & Marketing
Hendry
They propose what the client needs, not what they want to sell. Not many digital marketing firms can qualify as a 'trusted advisor' in my connections. Hendry and his team qualify.
Sua Keong NgAdjunct Lecturer · SP Jain / SUSS / JCU
Hendry
Hendry is a very patient and helpful digital marketing lecturer. He provided us with very useful and insightful tips and tricks for my marketing career. It was a pleasure learning from him.
Taf H.Digital Marketer · Turning Vision into Visibility
Shei Wah
Shei has deep expertise of digital marketing. His sessions were very interactive and in-depth. I would highly recommend Shei to any organisation looking for a seasoned digital marketer.
Bidit BaruahSenior Digital Media Lead APAC · Salesforce
Shei Wah
It has been an absolutely brilliant journey working with Shei Wah. He understands the needs of our team and was quick to adapt and evolve strategies to achieve campaign success.
Alvin Ambrose TanBusiness Tech Lecturer · MarTech & AI
Shei Wah
I personally worked with him for quite a number of years across Singapore, Malaysia, Indonesia and the Philippines. He is strategic and yet unafraid to roll up his sleeves to get the job done.
Derrick SeetoGroup President · Pink Parlour Group

Get Started

Want to know how AI marketing could work for your business?

  • You'll speak directly with Hendry or Shei Wah, not a sales rep.
  • We'll give you an honest read on where AI can actually help your team.
  • No pitch, no obligation. Just a real conversation.
Start the Conversation

A 30-minute call with Hendry or Shei Wah. No junior staff.

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