Not sure where AI fits
in your marketing?
That's exactly where we start.
We work with businesses that need to think things through before committing to a direction. We start by understanding your situation properly, then figure out the right approach together.
Is This You?
Advisory tends to be the right fit
if this sounds like you.
You’ve looked at AI tools, maybe tried a few. But you’re not sure which investments are actually worth making.
You’ve been through the demos and webinars. You’ve tried things. But you still don’t have a clear sense of what’s actually worth the time and money for your specific business.
You want an honest assessment from experienced people before you commit to anything.
You know enough to know you don’t know enough. You want experienced people giving you an honest view of where you actually stand.
You need more than a workshop or a one-off campaign.
You want someone who’ll see it through with you, from figuring out the right approach to actually implementing it.
How It Works
From uncertainty to capability.
One step at a time.
Every engagement follows this sequence, but the pace and scope are always shaped by your business.
30 minutes. No commitment.
We start with a straightforward conversation about your business, marketing, and goals. No pitch.
Diagnosis before prescription.
A working session where we look at your marketing stack, team capability, and how ready you are for AI. We map what's missing and what good looks like for your business.
A plan built around your reality.
We put together a clear plan: what to build, in what order, and with what resources. This might include training, done-for-you work, or a mix of both.
Implementation, with accountability.
We work alongside your team for an agreed period to execute the plan, learn from what's working, and build real capability. You get results, not just a document.
What's Included
One engagement.
Multiple levers.
Depending on what we find, an advisory engagement can include any combination of these. We figure out the right mix together, not from a preset package.
We build your team's capability across eight areas of AI marketing, from media buying and SEO to content and CRO. Tailored to your tools, team, and goals.
See what we teach →We handle your campaigns, content, reporting, and optimisation. AI runs through everything we do. You get the results without having to build the team yourself.
Ask us about this →The most complete approach. Start with training to build internal capability, then add done-for-you execution as your team grows into it. Or run both from the start.
Discuss your programme →Our Philosophy
Why this approach works.
Diagnosis before prescription
We never recommend anything before we understand your business. The first step is always listening.
End-to-end accountability
One team from strategy to implementation. We don't hand you a plan and walk away. We stay engaged until things are working.
Built for your context
No generic playbooks. Every roadmap is built around your business, your team's actual skills, and the specific challenges you're dealing with right now.
30+
Years Combined Experience
5
Industries Covered
30+
Client Recommendations
100%
Custom Engagements
Client Feedback
What clients say about
working with us.
They propose what the client needs, not what they want to sell. Not many digital marketing firms can qualify as a 'trusted advisor' in my connections. Hendry and his team qualify.
Sua Keong Ng
Adjunct Lecturer · SP Jain / SUSS / James Cook University
Hendry adopts a systems-based approach to business, which makes it easy to scale and grow. I've heard nothing but good things from clients that he's worked with.
Andrew Wee
Senior Vice President Asia · RWDC Industries
We consider them critical members of our extended family. They are a team that have great subject matter expertise, are wonderful communicators and share our commitment to deliver above and beyond.
Dominic Siow
CEO · EQ Strategist · Bestselling Author
Shei Wah worked for me for 2 years and I'd highly recommend him. His in-depth knowledge of the digital space combined with strong commercial acumen make him an asset for any company.
Richard Rowe
Marketing Strategy Director · managed Shei Wah directly
Not only does he understand the needs of our team, he was also quick to adapt and evolve the strategies to achieve campaign success whilst offering easy-to-understand metrics for management buy-in.
Alvin Ambrose Tan
Business Tech Lecturer · MarTech & AI
He is good at gathering the needs of the clients and is wonderful at creating practical solutions that work! What struck me about Shei Wah is the level of dedication he puts into each project, big or small.
Sean Foo
Copywriting & Content Marketing · B2B Brands
Start Here
The first step is a
30-minute conversation.
- ✓You'll speak directly with Hendry or Shei Wah, not a sales rep or account manager.
- ✓We'll give you an honest assessment of where you stand. No pressure, no pitch.
- ✓Nothing is required from the call. Just a clearer sense of where to start.
With Hendry or Shei Wah directly. No junior staff.