We ran AEO and GEO for a Singapore hair replacement and wig studio through 2026. In June, ChatGPT named the studio in 159 of 300 answers to 10 tracked prompts (53.0%). By October the count was 254 of 310 (81.9%). Google AI Overviews went from 108 of 300 (36.0%) to 169 of 310 (54.5%). We tracked the answers daily.
Views of the studio's Google Business Profile rose 77% between January and October 2026. From August to October, the website also drew 82.5% more conversions from organic search than it did from January to March. The steps we took and the screenshots are below.
| Metric | From | To | Source |
|---|---|---|---|
| ChatGPT answers naming the studio, 10 tracked prompts | 159 of 300 (53.0%), Jun 2026 | 254 of 310 (81.9%), Oct 2026 | AI-answer tracking, 10 buyer questions checked daily |
| Google AI Overview answers naming the studio, 10 tracked prompts | 108 of 300 (36.0%), Jun 2026 | 169 of 310 (54.5%), Oct 2026 | AI-answer tracking, 10 buyer questions checked daily |
| Google Business Profile views | Jan 2026 (baseline) | Oct 2026, up 77% | Google Business Profile |
| Conversions from organic search | Jan to Mar 2026 (baseline) | Aug to Oct 2026, up 82.5% | Google Analytics |
Who was the client?
The client is a non-surgical hair replacement and wig studio in Singapore. It is not a clinic. Online, it has a website with a blog and a Google Business Profile.
What did we set out to do?
From January 2026, AEO and GEO led the plan. We wanted AI answers to name the studio when someone asks ChatGPT or Google for a hair replacement provider in Singapore. SEO stayed in the same plan, with AI answers as the main target, so this is an AEO and GEO case study first.
The groundwork started earlier. In September 2025 we fixed the technical issues that kept search engines from crawling the site cleanly.
What did we actually do?
These steps come from our monthly reports to the client, in date order.
| When | What we did |
|---|---|
| Sep 2025 | Fixed technical issues so search engines could crawl the site cleanly. |
| From Jan 2026 | Ran SEO, AEO and GEO as one plan, with social posts going out on a steady schedule alongside. |
| From Jan 2026, ongoing | Published new blog guides that answer buyers' questions about choosing a wig or hair system, attachment methods, hair loss and cost. By October 2026, about 21 posts were drawing organic visits. |
| In 2026 | Reworked the pricing page so Google and AI answers can match cost questions to clear, structured answers. |
| From Feb 2026 | Kept the Google Business Profile up to date with regular posts and photos, and asked happy clients for reviews. |
| May 2026 | Started daily tracking of how AI answers mention the studio. |
| Through Oct 2026 | Kept refreshing content and service pages. Improved internal links and fixed on-page issues as they came up. |
| Next (not done yet) | Add short Q&A sections and clear summaries to the service pages where AI answers name the studio least. |
If you are new to the terms, our guide to AEO and GEO explains how each works.
What changed in AI answers?
ChatGPT and Google AI Overviews gained the most. June 2026 was the first full month of tracking, and daily checks on 10 prompts give 300 answers per engine that month. October has 31 days, so it has 310.
| Engine | Jun 2026 | Oct 2026 |
|---|---|---|
| ChatGPT | 159 of 300 (53.0%) | 254 of 310 (81.9%) |
| Google AI Overview | 108 of 300 (36.0%) | 169 of 310 (54.5%) |
| Gemini | 290 of 300 (96.7%) | 283 of 310 (91.3%) |
| Google AI Mode | 294 of 300 (98.0%) | 281 of 310 (90.6%) |
ChatGPT also linked to the studio's site more often, in 229 answers in October against 88 in June. Google AI Overviews included a link to it in 157 October answers, up from 86.
Six of the 10 prompts ask about the studio's core services. On those six, ChatGPT's average mention position in October 2026 was between 1.1 and 1.5. In most of those answers the studio was the first business ChatGPT named.
Does ChatGPT name the studio today?
Alongside the monthly tracking, we ran our own check on 9 November 2026 for this ChatGPT SEO case study. We asked ChatGPT, with web search on, five buyer questions, three times each. None of the questions included the studio's name.
ChatGPT named the studio in 10 of the 15 answers and put it first in 8. Every one of those 10 answers also cited the studio's site as a source.
| Question type | Answers naming the studio | Where the studio appeared |
|---|---|---|
| Three hair replacement questions | 9 of 9 | First in 8 of 9 |
| One medical wig question | 2 of 3 | 3rd and 4th place |
| One symptom question, from someone losing hair who does not want surgery | 0 of 3 | Not named. Every answer sent the reader to dermatology providers. |
| All five questions | 10 of 15 | First in 8 of 15 |
ChatGPT's answers change from one session to the next, so treat these 15 answers as a sample from one day.
What happened on Google Maps and in search?
Google Business Profile views rose 77% from January to October 2026. Views that came from Google Search rose 93%. From August to October the Profile averaged more than double its January to July monthly views, up 117%.
People also did more from the Profile. Phone calls from it more than doubled between January and October 2026. Direction requests rose 26%, and visits to the website from the Profile rose 41%.
On the website, conversions from organic search went up too. Google Analytics counts WhatsApp taps, calls, form fills and purchases as conversions. From August to October 2026 the site had 82.5% more of them from organic search than from January to March.
We also track a set of the studio's service keywords in Google Singapore. The studio's share of voice across that set was 11.48% in the October 2026 snapshot, up from 1.67% at the previous snapshot. That put it first of the three domains tracked.
What else did we find?
Clicks from Google held steady while the click-through rate rose
Clicks from classic Google search held almost level between January and October 2026, down 5%. Over the same months the click-through rate rose from 0.76% to 1.15%. Google showed the site less often, with impressions down 37%, and a larger share of the people who saw it in search clicked through.
Gemini and Google AI Mode already named the studio in about 9 of 10 answers
Both engines were naming the studio in most answers from the first full month of tracking. In October 2026, Gemini named it in 283 of 310 answers to the 10 tracked prompts (91.3%), and Google AI Mode in 281 of 310 (90.6%).
ChatGPT names the studio when people ask about solutions
In our check, a question from someone losing hair went to doctors. All three answers sent the reader to dermatology providers. The studio's ground is the questions people ask once they are looking at hair replacement, and on those three questions ChatGPT named it in 9 of 9 answers.
Few visits come straight from AI assistants
In October 2026, visits from AI assistants made up under 1% of the website's sessions. Between January and October 2026, views of the Google Business Profile rose 77%, and calls from the Profile more than doubled. Our view is that people who see the studio in an AI answer often look it up on Google or Maps rather than clicking the link.
Where do these figures come from?
The website and Profile figures come from the client's own Google Search Console, Google Analytics and Google Business Profile data, January to October 2026. The AI figures come from daily tracking of how AI answers respond to 10 buyer questions, which began in May 2026, and from our ChatGPT check on 9 November 2026. AI answers vary from session to session, and several pieces of work ran over the same months, so we do not credit any single gain to one step.
Talk to us about your own AI visibility
Every business starts from a different place, so we will not promise you these numbers. In a Coffee Chat we can talk through where your business shows up in ChatGPT and Google's AI answers today, and what we would check first. It is 30 minutes, on us, and you speak with Hendry or Shei Wah.
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About the author
Hendry Goh
Co-Founder, Hackalogy
Hendry Goh co-founded Hackalogy. He holds an MSc in Computer Science from NUS and has spent 15+ years in digital marketing, including consulting work for IDA Singapore.
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