Take the Mystery out of Search Engine Optimisation!

Essentials of Strategic
SEO for Business Leaders
and Managers

Easy-To-Understand Accelerated Course on SEO in Plain English, Minus the Jargon

If you are a business owner or manager, or a senior executive in a company or organisation, chances are you do not have the bandwidth to execute the nuts and bolts of search engine optimisation (SEO) all by yourself.

But that doesn't mean you should be totally unaware what your appointed agency, marketing staff, or even a hired freelancer is doing.

Therefore it is important that you possess a Strategic Knowledge of SEO that is tested and proven if you are directing your business’s organic growth within the Google ecosystem.

This is even more crucial if you want to implement the Right KPIs to justify any investments into SEO.

That's why Hackalogy created The Essentials of Strategic SEO for Business Leaders and Managers Course, consisting of eight (8) birds-eye-view lessons custom designed just for you.

In this course, you will learn how to integrate SEO into your overall marketing plan without the technobabble. What's more, we will let you in on “trade secrets” that SEO people are too afraid to share.

Why you need SEO

Think of the internet as a marketplace and your website as your storefront. In such a  vast venue with infinite possibilities for competition, how can your brand or business stand out?

A powerful Search Engine Optimisation (SEO) outcome makes it super easy for your customers to find you on Google. That is because your brand or company appears on the front page of the Search Engine Results Page (SERP) when your customers are doing their research for your product or services!

Almost like having the magical power to position your goal post where the ball is coming to.

Creating a website and casting it adrift among gazillions of competing sites won't make your business gain much visibility online.

You will also gain insights into the inner workings of search engines and leveraging SEO tools to save extra marketing dollars on media buys and boost your profits, too.

1. You Need SEO because Organic Search is the number 1 source of traffic

Organic search remained the no.1 source of website visitors for an eCommerce store for a retail brand. It is also the no. 1 channel that contributes high revenue per quarter data. For the most part, organic traffic is driven by SEO.

2. You Need SEO because Organic Search is the number 1 source of revenue

When your target audience is searching for a product or service that your business offers, your site needs to be up there on the search results pages. For sure, your competitors' websites are searchable, and you're losing out to them. Like it or not, SEO drives traffic and revenue, and that's that.

Revenue Breakdown per Channel (USD)

3. Investing in SEO can lead to long-term exponential growth

One of the significant benefits of SEO is that it can yield a high return on investment and drive growth for the business in the long-term. SEO is an ongoing proess that produces sustainable results over time. With a well-executed SEO strategy, a website can frow its traffic, and sales at an accelerating rate.

Once a website is ranking well for high-traffic keywords, it can take less effort to maintain that position than it took to achieve it in the first place. In addition, SEO can lead to increased social media engagement and higher rates of referral traffic.

All of these factors can have a major impact on the bottom line of a business.

To illustrate, below is the result of a 2-year SEO project our agency took on. We were able to rank a high-traffic and intent keyword with 1,000 search volume per month in Google search results in Singapore.

4. Investing in SEO can build credibility and trust

SEO brings your brand to the top of search engine results, making it more visible and accessible to potential customers. But SEO is much about more than just improving your search ranking. It's also about building credibility in the industry and cultivating trust with your target audience.

Nowadays, search engine algorithms are designed to highlight the most relevant and trustworthy results. Hence, by appearing near the top of the search results, your business is seen as credible. Ultimately, the increased visibility also becomes an indicator of your trustworthiness as a brand.

Who should take this course

A survey by Moz found that 29% of US businesses pay USD1,000-2,500. Additionally, 27% shell out USD500-1,000 while 20% spend USD2,500-5,000 in monthly SEO fees. Costs typically vary across industries and businesses within the same sector. But the bottomline is, doing SEO is not at all cheap. That said, you wouldn't want to spend money on a business tool that you know nothing about, right?

This programme is for you if —
· You work very closely with an SEO team
· You manage an SEO agency
· You are in charge of the budget for SEO
· You are thinking of hiring a freelancer for your SEO needs
· You have outsourced your SEO requirements to a third-party
· You are a paid media marketing professional


Remember that SEO is a long-term commitment, not a one-time deal, so expect to be doing it for the long haul. It takes time and consistent effort for optimisation to show results that actually benefit your bottom line. If you are to make the most of the resources that you allocate for SEO, first you have to know what it's all about.

SEO Course Plan

Lesson 1


What is SEO, why is it important, and how can we do it right?

Lesson 2


How fast does your website load, and why does it matter?

Lesson 3


Crawling & indexing, keywords, content, UX and more!

Lesson 4


Why should you avoid broken links and thin content?

Lesson 5


Structured data, YMYL & E-A-T, goal completions, UI, and more! 

Lesson 6


Developing strong site architecture & creating linkable assets

Lesson 7


The basics of developing JavaScript websites

Lesson 8


How developers work + tracking your SEO performance

Meet Our Trainer



As Managing Director of his agency, Shei Wah takes a solid hands-on approach in implementing and strategising SEO across multiple industries. He has worked with companies of different sizes ranging from single-man operations to MNCs. Being a results-oriented marketing professional, Shei Wah has driven sales revenues through online channels across the Asia Pacific region. He was the SEO Speaker at the first Search Engine Strategies Conference held in Singapore. He’s no stranger to handling even the most critical and lucrative projects and ventures. With Shei Wah’s more than 20 years of experience, you can be certain you’re learning from someone who has seen all the twists and turns in the SEO industry.

Testimonials From Our Students

Tara Stewart

Manager, Member Marketing

RCI Asia Pacific

“Shei was my lecturer in the Digital Marketing Module of my Diploma in Digital Marketing. He's imparted a wealth of knowledge to me in subjects such as Marketing Funnels, Customer Journeys, SEO, SEM, Google Tag Manager, and Google ads. His lessons were detailed, clear, and incredibly organised. For assignments and class exercises he provided very useful feedback that was easy to understand which in turn helped me to improve my work. If anyone were to ask me if there was someone I'd recommend to teach the above mentioned subjects, Shei would be my first and only choice.”

Bidit Baruah

Digital Marketing Manager

ASEAN,  Salesforce

“Shei has deep expertise of digital marketing, and it was a pleasure to attend his SEO training. Shei communicates well with his audience as a trainer and his sessions were very interactive and in-depth. I would highly recommend Shei to any organization/ individual who is looking for a seasoned digital marketer.”

Xuanbin Lin

Digital Marketing Lead


“Shei Wah was always ready to share his wealth of online expertise in SEO and SEM, (which) he had accumulated over the years... He was always open to new ideas...and consistently highly regarded by managers and directors from other business units across his areas of coverage... I was happy to have been mentored by Shei Wah, and for the opportunities he had given me to grow and (be) prepared for future challenges.”


Will I learn how to implement SEO from start to finish after this course?

No, but you will gain such a sound foundation of SEO that you will be able to know what exactly to look for in your future learning. We may even have a detailed implementation course in future.

If I want to get help after attending this course, what can I do?

Enrolling into any of Hackalogy’s courses means that you will automatically be welcomed and inducted into the community of learners. There you can ask any question and we are sure you will get your answer.

I know nothing about SEO, will I understand anything?

This course is designed for business owners, marketing managers who have not had extensive experience with digital marketing yet. It is designed to be easy to understand without excessive technical jargon and concepts.