Take the Mystery out of Search Engine Optimisation!
Essentials of Strategic SEO For Business Leaders and Managers
Take the Mystery out of Search Engine Optimisation!
Essentials of Strategic SEO
For Business Leaders
and Managers
Easy-To-Understand Accelerated Course on SEO
in Plain English, Minus the Jargon
Easy-To-Understand Accelerated Course on SEO in Plain English, Minus the Jargon
If you are a business owner or manager, or a senior executive in a company or organisation, chances are you do not have the bandwidth to execute the nuts and bolts of search engine optimisation (SEO) all by yourself.
But that doesn't mean you should be totally unaware what your appointed agency, marketing staff, or even a hired freelancer is doing.
Therefore it is important that you possess a Strategic Knowledge of SEO that is tested and proven if you are directing your business’s organic growth within the Google ecosystem.
This is even more crucial if you want to implement the Right KPIs to justify any investments into SEO.
That's why Hackalogy created The Essentials of Strategic SEO for Business Leaders and Managers Course, consisting of eight (8) birds-eye-view lessons custom designed just for you.
In this course, you will learn how to integrate SEO into your overall marketing plan without the technobabble. What's more, we will let you in on “trade secrets” that SEO people are too afraid to share.
Why you need SEO
Think of the internet as a marketplace and your website as your storefront. In such a vast
venue with infinite possibilities for competition, how can your brand or business stand out?
A powerful Search Engine Optimisation (SEO) outcome makes it super easy for your customers to find you on Google. That is because your brand or company appears on the front page of the Search Engine Results Page (SERP) when your customers are doing their research for your product or services!
Almost like having the magical power to position your goal post where the ball is coming to.
Creating a website and casting it adrift among gazillions of competing sites won't make your business gain much visibility online.
You will also gain insights into the inner workings of search engines and leveraging SEO tools to save extra marketing dollars on media buys and boost your profits, too.
Traffic Breakdown per Channel
1. You Need SEO because Organic Search is the number 1 source of traffic
Organic search remained the no.1 source of website visitors for an eCommerce store for a retail brand. It is also the no. 1 channel that contributes high revenue per quarter data. For the most part, organic traffic is driven by SEO.
2. You Need SEO because Organic Search is the number 1 source of revenue
When your target audience is searching for a product or service that your business offers, your site needs to be up there on the search results pages. For sure, your competitors' websites are searchable, and you're losing out to them. Like it or not, SEO drives traffic and revenue, and that's that.
Revenue Breakdown per Channel (USD)
Who should take this course
A survey by Moz found that 29% of US businesses pay USD1,000-2,500. Additionally, 27% shell out USD500-1,000 while 20% spend USD2,500-5,000 in monthly SEO fees. Costs typically vary across industries and businesses within the same sector. But the bottomline is, doing SEO is not at all cheap. That said, you wouldn't want to spend money on a business tool that you know nothing about, right?
This programme is for you if —
· You work very closely with an SEO team
· You manage an SEO agency
· You are in charge of the budget for SEO
· You are thinking of hiring a freelancer for your SEO needs
· You have outsourced your SEO requirements to a third-party
· You are a paid media marketing professional
PROGRAMME DESIGN
Remember that SEO is a long-term commitment, not a one-time deal, so expect to be doing it for the long haul. It takes time and consistent effort for optimisation to show results that actually benefit your bottom line. If you are to make the most of the resources that you allocate for SEO, first you have to know what it's all about.
Lesson 1
PROGRAMME DESIGN
What is SEO, why is it important, and how can we do it right?
Lesson 2
TECHNICAL SEO
(HIGH IMPACT SEO)
How fast does your website load, and why does it matter?
Lesson 3
TECHNICAL SEO
(LOW IMPACT SEO)
Crawling & indexing, keywords, content, UX and more!
Lesson 4
ON-SITE SEO
(PART 1)
Why should you avoid broken links and thin content?
Lesson 5
ON-SITE SEO
(PART 2)
Structured data, YMYL & E-A-T, goal completions, UI, and more!
Lesson 6
OFF-SITE SEO
Developing strong site architecture & creating linkable assets
Lesson 7
JAVASCRIPT SEO
The basics of developing JavaScript websites
Lesson 8
REPORTING + SEO-DEVELOPER DYNAMICS
How developers work + tracking your SEO performance
MEET OUR TRAINER
MEET OUR TRAINER
SHEI WAH TAN
Founder
SHEI WAH TAN
Founder
As Managing Director of his agency, Shei Wah takes a solid hands-on approach in implementing and strategising SEO across multiple industries. He has worked with companies of different sizes ranging from single-man operations to MNCs. Being a results-oriented marketing professional, Shei Wah has driven sales revenues through online channels across the Asia Pacific region. He was the SEO Speaker at the first Search Engine Strategies Conference held in Singapore. He’s no stranger to handling even the most critical and lucrative projects and ventures. With Shei Wah’s more than 20 years of experience, you can be certain you’re learning from someone who has seen all the twists and turns in the SEO industry.
As Managing Director of his agency, Shei Wah takes a solid hands-on approach in implementing and strategising SEO across multiple industries. He has worked with companies of different sizes ranging from single-man operations to MNCs. Being a results-oriented marketing professional, Shei Wah has driven sales revenues through online channels across the Asia Pacific region. He was the SEO Speaker at the first Search Engine Strategies Conference held in Singapore. He’s no stranger to handling even the most critical and lucrative projects and ventures. With Shei Wah’s more than 20 years of experience, you can be certain you’re learning from someone who has seen all the twists and turns in the SEO industry.
Testimonials From Our Students
FAQs
Enrolling into any of Hackalogy’s courses means that you will automatically be welcomed and inducted into the community of learners. There you can ask any question and we are sure you will get your answer.
This course is designed for business owners, marketing managers who have not had extensive experience with digital marketing yet. It is designed to be easy to understand without excessive technical jargon and concepts.
SEO works wonders for your business on its own,
but also complements and amplifies your other digital marketing activities.
Ready to learn more?
Then let's do it together, starting now!