The Only Facebook Lead Gen Ads Report You’ll Ever Need [Free Template]

How can you tell a novice media buyer from an expert? An experienced media buyer knows how to report, assess, and make data-based judgements on his/her campaigns. In our previous blog, we discussed the vital metrics you need to monitor to run a successful lead gen campaign. As a Media Buyer, it is crucial for us to know how to decipher and understand what the data means. Because without it we wouldn’t be able to track and measure our campaign performance. But first we need to know how to interpret the data correctly and to do that, you need a killer Facebook Lead Gen Ad Template. This template will help you visualise your data and develop a better understanding of your campaign performance.In this guide, we will go through Facebook’s own tool for reporting, and share with you pro tips and tricks on using the Facebook Lead Gen Ad Template.

Facebook Ads Reporting

First, let’s take a look at Facebook’s own reporting tool. You can access this tool by opening the”‘All Tools” panel and clicking the “Ads Reporting” tool under “Analyze and Report.”

Through this tool, you will be able to create a pivot table report, a trend report, or a bar type report. It also allows you to customize your view depending on your needs, similar to the Ads Manager dashboard.

It also lets you create custom breakdowns that let you cut your data in ways that go beyond the standard breakdowns. This allows you to create and compare segments, which is especially useful if you are running different campaign funnels simultaneously.

On paper, Facebook’s ads reporting tool sounds powerful. But it doesn’t really provide a good presentation of data that will help you visualise and utilise your data better. What’s more, once you start running a hundred campaigns, a simple pivot table can be overwhelming. Simply put, it won’t help you view your campaigns on a larger scale.

So what’s our solution?

Google Data Studio

Data Studio is a powerful tool from Google that lets you build custom dashboards tailor-fit for your business, for free! What makes it superior to Facebook’s ads reporting tool is its powerful data visualization tools that are easy to use—even if you don’t have coding or programming background. Aside from Facebook Ads, it also allows you to create reports for other platforms such as LinkedIn, Google Ads, Twitter, and even Google Analytics. But there’s a catch: You need a connector tool to automatically pull data from Facebook or other platforms and most of these tools are paid, such as Supermetrics. There are free connector tools online but in using these tools, you may be putting your campaign data at risk of being read and misused by these third-party tools. Thus, it’s important to use only those that are secure and trustworthy. If you are just starting out, investing in reliable paid connector tools might be too heavy on the pockets. But that doesn’t mean you cannot use Data Studio anymore. An alternative free way to visualize your Facebook data in Data Studio is to manually export the data from the ads manager.

Access our free Facebook Lead Gen Ads Report template.

Metrics Glossary

• Amount Spent – Total advertising spend on Facebook in a given time frame
• CPM – Cost per impression; The average cost for 1000 impressions
• Impressions – the number of times your ads were on screen
• Unique clicks (all) – The number of people who performed a click (all).
• Unique link CTR – The percentage of people who saw your ad and performed a link click.
• Cost per unique click (all) – The average cost for each unique click (all).
• On-Facebook Leads – The number of leads generated within the Facebook or Instagram platform
• Cost Per Lead – The average cost for each lead
• Objective – The objective reflecting the goal you want to achieve with your advertising
• Campaign Name – The name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads.
• Adset Name – The name of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

Reports are indispensable for media buyers. They help us understand our campaigns better and make data-based decisions to optimise for a better outcome. Reports also enable us to communicate to other stakeholders more effectively, especially those who do not have a clear understanding of all the data from our campaigns.

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