How to Set Up a GTM Account and GA4 Property on Blogger.com (Video Tutorial)

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As promised in our previous post, this article offers a step-by-step guide on setting up a GTM (Google Tag Manager) account and a Google Analytics 4 (GA4) property using Blogger.com.

For those interested in setting up a GA4 property but who don’t have a website, Blogger.com comes highly recommended. Owned by Google, it is a free blogging platform. It’s important to note that other free platforms like WordPress.com except Tumblr.com don’t support the addition of a GA4 ID. This makes it challenging for individuals wanting to delve into website analytics without a website to configure the GA4 property.

There are two approaches to establish a GA4 property on Blogger.com: the easy method and the advanced method. We advocate for the advanced method. Not only does it walk you through the GA4 property setup, but it also acquaints you with the GTM account process, which is essential for those serious about web analytics.

Preparation Tasks

Step 1: Create a Gmail account

Please visit the Gmail homepage and follow the prompts to create a new email account.

Image of GMail homepage where you can create your account.

For this guide, we will be using free Google products. Therefore, it’s important to have an existing Gmail account or an email connected to Google Workspace for seamless access.

Step 2: Sign up and create a Blogger.com account

Watch this video to find out how you can sign up and create your Blogger.com account.

Setting Up GA4 Property on Blogger.com

Step 3: Create a GA4 property

Play the video to create your GA4 property.

Step 4: Integrate the GA4 property with Blogger.com.

As mentioned earlier, there are two methods to integrate a GA4 property with Blogger.com:

Easy Method – Directly incorporate it into Blogger.com.

a. Log in to your Blogger.com account. You will see the dashboard displayed. Click on “Setting.“

Image of Blogger account dashboard using Hackalogy account as demo.

b. Get the GA4 Measurement ID

A photo of Measurement ID found in the Settings of your Blogger Account.

c. Add the GA4 Measurement ID and click save.

Image of adding the Google Analytics ID under Google Analytics Measurement ID field.

Advanced Method – Integrate it using Google Tag Manager.

a. Create GTM Account

b. Add GTM Code into your blogger.com page

c. Configure GA4 via GTM

d. Test using Google Tag Assistant

If you haven’t installed Google Tag Assistant on your browser yet, please watch the video below:

After you’ve installed Google Tag Assistant, you can use the Chrome extension to test if your setup has been done correctly.

If you can see both the GTM and GA4 IDs using the Google Tag Assistant tool, congratulations! You’ve successfully set up your GA4.

Another method to verify is by visiting your GA4 property. If you encounter the message provided below, it’s a positive sign that your account has been set up correctly.

Image showing the Google Analytics 4 dashboard with Data Collection is Active message.

We hope this guide has equipped you with the knowledge to set up a GTM account and GA4 property. Stay tuned for the launch of our new GA4 course for beginners. In the meantime, don’t forget to subscribe to our newsletter to receive the latest news and updates for all our courses.

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